Porsche Company Buyers Decision Process

Buyer decision process of a typical Porsche buyer: analysis Typical buyers of Porsche are realized to have been influenced by identity that has been associated with the car model. This identity is first of all realized in the features that the car was given and that were realized to be outstanding. Advertising We will write a custom essay sample on Porsche Company: Buyer’s Decision Process specifically for you for only $16.05 $11/page Learn More The uniqueness that was for instance realized with the adoption air cooled cylinders in the automobile models to an exclusive feeling on the vehicle owners. The identity concept is also realized with the relatively fewer number of users that the brand registered. While its outstanding feature of the incorporated cylinders attracted the owners who personalized the car model, the feature at the same time drove away people because it made vehicle hard to drive. Consequently, the brand remained with just few customers that were deeply rooted into the car model. The brand is at the same time associated with a financially successful class who associates with the model due to identity. Owners of the brand are also reported to be buying it because of the utility that they derive from driving the car model as opposed to other models. Consumer behavior with respect to the Porsche model is also realized on the ground that when the company infiltrated the model with a variety of other brands, it lost its customers until it resumed its limitation to the number of models being produced. Though the consumer behavior of the typical users of the Porsche model looked a bit odd with the factors that the use of the brand was characterized with some level of difficulties such as driving difficulty as well as costs, consideration of buyer behavior still illustrate consistency, to some level, in the choice that the individuals made over other vehicle brands. An individual’s life style is for examp le expected to affect decision making of a buyer into self identity with commodities. Such was the personalized association that was realized with the typical users. They wanted the brand for social identity with their lifestyle status. Perception of exclusivity that was created by scarce production of the brands together with its subsequent attitude was also factors to the consumer behavior. Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This identity driven purchase illustrates priority on the need recognition in the decision making process with disregard to other factors such as â€Å"information search and evaluation of alternatives† (Lamb, 2009, p. 329). The company thus used brand identity to manipulate the decision making process of typical buyers (Lamb, 2009) Decision making process of the traditional Porsche customer and that of Cayenne or Panamera customer Contrary to th e initial influence that the company derived from its brand identity that was basically characterized by class and the fact that the brand was specifically made in scarcity to strengthen the identity, the later brands that the company released in the form of Cayenne and Panamera were equipped with features that were meant to influence consumers through the whole decision making process. The cayenne for instance was equipped with the capacity to faster acceleration and high speed that could match other car manufacturer’s models. The development of the larger model in the form of Panamera was also identified with improved features that influence consumers in the line of decision making. Increased luxury that was developed in terms of an extra door in the brand together with its higher speed and acceleration thus formed the basis. The Cayenne and the Panamera customers thus had their decision making process pass through the â€Å"information search† process and the comp arison of available alternatives in the market. This actually allowed the company to increase its sales from collapse due to its introduced competitive features (Lamb, 2009) Concept behind the high sales of lower priced models in the 1970s and the 1980s The concept that the company employed to improve on its sales in the period was the marketing concept. This is because the introduction of the new brands which were at the same time cheaper were aimed at capturing individuals who could not fit into the initial class of Porsche due to high prices that the initial brand was associated with. The company’s focus was not based on growing to large scale to increase its revenue but on the contrary using its identified weakness to capture more customers for a stronger base. This motive thus distinguish the concept as marketing whose main consideration was identification of customer’s need of lower priced brands (Kotler Amstrong, 2011). Developments of Consumer Attitudes The s tudy of the Porsche Company reveals the impacts of consumer attitudes on a product brand. Positive attitude increase sales while negative attitudes decrease sales. One of the ways to positively changing consumer attitude is the production of brands that are attractive to consumers. A contrary move would negatively affect attitude (Kurtz et al., 2009).Advertising We will write a custom essay sample on Porsche Company: Buyer’s Decision Process specifically for you for only $16.05 $11/page Learn More Role of the Porsche brand in the self concept of its buyers Porsche brand played an important role in the self concept of its buyers. By inducing an identity of the buyers with the vehicle brand, Porsche created control in the market portion that it desired. References Kotler, P Amstrong, G. (2011). Principles of marketing. New Jersey, NJ: Prentice Hall. Kurtz et al. (2009). Contemporary Marketing. New York, NY: Cengage Learning. Lamb, C. (2009). MKTG. Ontario, Canada: Cengage Learning. This essay on Porsche Company: Buyer’s Decision Process was written and submitted by user Brycen Myers to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. 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Legendary Lycurgus the Lawgiver of Sparta

Legendary Lycurgus the Lawgiver of Sparta Athens had its Solon, the law-giver, and Sparta, its Lycurgus- at least thats what we like to believe. Like the origins of the reforms of Lycurgus, the man himself is wrapped in legend. Plutarch on Lycurgus Rise to Power Plutarch tells the story of Lycurgus as if he had been a real person, albeit an eleventh-generation descendant of Hercules, since the Greeks generally ascribed genealogy that went back to the gods when writing about important figures. In Sparta there were two kings who jointly shared the power. Lycurgus, according to Plutarch, was the younger son of one of these two kings. His older brothers wife was pregnant when both Lycurgus brother and father died, and so, the unborn would have become king- assuming it was a boy- in time. Lycurgus sister-in-law proposed to Lycurgus, saying she would do away with the child if he would marry her. In that way both she and Lycurgus would maintain power in Sparta. Lycurgus pretended to agree with her, but instead of having the child killed after birth, as was a Greek custom, Lycurgus presented the child to the men of Sparta, naming the child and saying that he was their future king. Lycurgus himself was to act as guardian and advisor until the baby ca me of age. Lycurgus Travels to Learn About Law When slander about the motives of Lycurgus got out of hand, Lycurgus left Sparta and went to Crete where he became familiar with the Cretan law code. Plutarch says Lycurgus met Homer and Thales on his travels. Recalled to Sparta, Lycurgus Institutes His Laws (Rhetra) Eventually, the Spartans decided they needed Lycurgus back and persuaded him to return to Sparta. Lycurgus agreed to do so, but first he had to consult with the Delphic Oracle. The advice of the oracle was so well respected that it would add authority to whatever was done in its name. The oracle said that the laws (rhetra) of Lycurgus would become the most famous in the world. Lycurgus Changes Spartas Social Organization With the oracle on his side, Lycurgus instituted changes in the Spartan government and provided Sparta with a constitution. In addition to changes to the government, Lycurgus altered the economy of Sparta, banning ownership of gold or silver and useless occupations. All men were to eat together in common mess halls. Lycurgus reformed Sparta socially, too. Lycurgus started the state-run education system, including the training of women, the peculiar non-monogamous Spartan marriages, and the role of the state in deciding which newborn was fit to live. Lycurgus Tricks the Spartans Into Keeping His Laws When it appeared to Lycurgus that all was being done according to his suggestions and that Sparta was on the right track, he told the Spartans that he had one more important mission. Until he returned, they were under oath not to change the laws. Then Lycurgus left Sparta and disappeared forever. That is the (condensed) story of Lycurgus, according to Plutarch. Herodotus also says the Spartans thought the laws of Lycurgus came from Crete. Xenophon says Lycurgus made them up, while Plato says the Delphic Oracle provided them. Regardless of their origin, the Delphic Oracle played an important role in the acceptance of the laws of Lycurgus. The Great Rhetra Heres a passage from Plutarchs Life of Lycurgus on his obtaining an oracle from Delphi about the establishment of his form of government: When thou has built a temple to Zeus Syllanius and Athena Syllania, divided the people into phylai, and divided them into obai, and established a Gerousia of thirty including the Archagetai, then from time to time appellazein between Babyka and Knakion, and there introduce and repeal measures; but the Demos must have the decision and the power.

To what extent is gender conflict a major theme of Aeschylus' Oresteia Essay

To what extent is gender conflict a major theme of Aeschylus' Oresteia - Essay Example The identification of the role of gender in the work of Greek classics could be particularly useful. In accordance with Zeitlin (1996, p. 9) ‘gender can always be used as a coded sign to stand for some more abstract category in organizing a specific world view and the means to its maintenance or transformation’. From another point of view, it is stated that for Greek classics ‘Gender is a primary articulator of the social order, of history, and especially of the history of welfare’ (Porter, 1986m, 232 in Rich et al., 1993, p.110). It should be noticed that gender in Greek philology is not used only as a representation of social and cultural ethics – through metaphors; instead, it is used in order to highlight the differences in the responses of individuals to various social and political challenges. In this context, gender has to be combined with other concepts – as freedom, politics, family and so on – in order to support the developmen t of credible assumptions regarding the aspects of life of people of a particular historical period. Aeschylus’ Oresteia can be characterized as a rather innovative work – in terms of the social issues developed. For this reason, Porter (2005) supported that ‘although Aeschylus Oresteia moves toward resolution on many fronts, there are significant counterpoints to these positive progressions; human stature and initiative decline over the course of the trilogy’ (Porter, 2005, p. 301). It is not made clear whether the role of gender for this differentiation in the responses of the dramatis personae is decisive; it seems that gender influences at a first level the reactions to specific events – developed throughout the Oresteia – however, it is not clear whether these reactions are depended only on gender or whether there are other factors also influencing the

Listening activity Essay Example | Topics and Well Written Essays - 500 words

Listening activity - Essay Example Specifically, I noted that the ability to engage and provide active participation and listening within calculus class was the most difficult of all that had been measured. This does not come as much of a surprise due to the fact that calculus itself is one of the least engaging subjects that I currently engages within this semester. However, when it came to developing a key theme or rational for what topics were distracting or in what way the participant was ultimately led astray of the main topic, the fact was that there was no solitary reason. Instead, the fact that was analyzed centered upon the fact that merely because the subject matter was dry, it was ultimately easier to simply zone out and choose not to engage with the given topic or discussion that may have otherwise been taking place within the classroom. Once a clear determination has been made with regards to what subjects and/or topics provide the greatest level of â€Å"zone outs†, the reasonable question for the author to consider must then become – in what ways would it be possible to effect a positive change on these negative habits. Naturally, the first answer to such a question is simplistic and states merely – â€Å"pay attention†. However, the fact of the matter is that paying attention and not zoning out is merely a byproduct of a series of mental choices (Hamouda 5). Therefore, instead of merely stating that the byproduct itself should be avoided, the better point of attack would be to seek to understand and minimize the thought processes that ultimately lead to zoning out or lack of attention. As the analysis that has been performed illustrated, the main determinants to this byproduct were the inherent personal understanding that the subject matter is boring, rather useless in the grand scheme of things, and overly laborious. As a means of combating such a point of view, the better

Strategic managenment Essay Example | Topics and Well Written Essays - 3000 words

Strategic managenment - Essay Example For example, a company may decide to lower the costs and prices of its products, in comparison to its competitors. An example is Wal-Mart, which is a chain of supermarkets and it is known to sale low cost products. This is when compared to its major competitors such as Target, Kmart, Meijer, etc. Because of its low cost products, Wal-Mart has emerged as one of the biggest and most profitable retailing units in the world (Babitsky and Mangraviti, 2013). However, this comes with a disadvantage. The main disadvantage is that Wal-Mart is forced to reduce the cost its production. This includes overhead costs such as labor, etc. Wal-Mart is a company that is known for paying its employees very low wages, and hence it has a high turnover. This is not beneficial to the company because it losses experienced labor or workforce. Another type of a competitive strategy a company may choose to follow is differentiation. This normally occurs through the various dimensions that are valued by the target customer of the organization. This is for purposes of commanding a high price or value for the product under consideration. Apple’s is a communications hardware company that uses this strategy for purposes of penetrating its target market (Gil and Reyes, 2013). Under focus, an organization would either choose to offer its products to a specific target market or segments within a market, or it may choose to offer its product to the entire market segment. A good example in this scenario is in the car industry. Mercedes Benz offers luxurious motor vehicle products to its target population. The people who can afford to drive these luxurious vehicles are the rich and the upper middle class people (Maria, 2012). This is the segment in which Mercedes Benz sales its products to. It is important to understand that the generic strategy developed by porter gives a reflection of the choices that a company makes, with the intention of gaining a competitive

Yin and Yang The Theory of Opposite Forces

Yin and Yang The Theory of Opposite Forces You may have heard of yin and yang and wondered what exactly they mean and how the theory explains how they work. Yin and yang are basically the meaning of opposite factors. There are two basic concepts associated with the theory of yin and yang: The difference of opposite factors in any system The relationships that exist between these forces. Yin and yang are complimentary to each other, and both are required to create and engage a positive environment. The normal and healthy existence of everything in nature relies on the enhancement and interaction of the two different forces. These forces can come in just about any element that has opposites. Some examples include: Day and night Summer and winter Work and rest Man and woman When there is an antagonistic kind of relationship between any of the opposites it can lead to destruction, but is because of opposite forces that the balance in nature is continually maintained. Yin nourishes and supports Yang and Yang supports and nourishes Yin. This relationship is dependent on the other, yet opposite and independent of each other. Opposites can hold each other in a balanced state and be able to exude control mutually. Everything in the world physically has an opposite. This theory applies to things as basic as having a front to things and a back. Birth is opposite of death, recession is opposite of an economic boom. In addition, the theory of yin and yang holds that there are not advantages present without disadvantages and there are not disadvantages that are present without advantages. Yin attracts the forces of Yang and Yang attracts the forces of Yin. The theory also holds that Yin gradually turns Yang and Yang gradually turns Yin.

Michael Manns Movie Version of James Fenimore Coopers Last of the Moh

Michael Mann's Movie Version of James Fenimore Cooper's â€Å"Last of the Mohicans† The 1992 movie version of James Fenimore Cooper's "The Last of the Mohicans" was directed by Michael Mann and starred Daniel Day-Lewis, Madeleine Stowe, Steven Waddington, Russell Means and Eric Schweig. As an epic about human conflict, the movie addresses all the necessary elements of social, political and spiritual concern required for such a production; however, the grandiose spectacle of Hollywood film making abilities cannot mask the stereotypical Native American imagery blatantly portrayed in this movie. The movie â€Å"The Last of the Mohicans† in certain respects is an accurate portrayal of early colonial society, but in many ways it is inaccurate. The film did make every attempt to remain faithful to James Cooper’s book, which is known for its historical authenticity.   Ã‚  Ã‚  Ã‚  Ã‚  Cora (Madeleine Stowe) and her younger sister, Alice (Jodhi May), both recent arrivals to the colonies, are being escorted to their father, Colonel Munro (Maurice Roeves), by a troop of British soldiers. Along the way they are ambushed by a Huron war party led by Magua (Wes Studi), a sinister warrior with a blood vendetta against Munro. Munro's soldiers are wiped out and Cora herself is nearly killed by Magua but is saved at the last moment by Hawkeye (Daniel Day-Lewis), a white trapper raised by the Mohican tribe. Hawkeye promises to take Cora and her sister safely to their father, and along the way Cora and the ...

Change in Documentary Genre Essay

The documentary genre has changed over time. Changes in society have had an impact on the change. There are large commercialist pressures for documentary to become more entertaining and engaging to capture a wider cinema going audience. Documentary has become increasingly popular. Documentaries such as Bowling for Columbine by Michael Moore have been given numerous awards and were widely popular at the box office. The Grey Gardens is a 1975 documentary by Albert and David Maysles. The film depicts the lives of a socialite mother and daughter living in a decrepit mansion. The Grey Gardens uses an observation style of documentary. It uses old style music and the editing pace is slow. The Grey Gardens provides a very different experience than the more recent documentary. The old style of the documentary would have been entertaining to the audience of 1975 as they were more conservative than today’s society and would have been able to relate to the people in the documentary. The changes in society have expanded the documentary genre to make it more interesting for the audiences of today. The documentary Bowling for Columbine by Michael Moor is an example of the change in the documentary genre. It is a powerful documentary for the audience as it addresses a very important issue about gun control in the United States. Michael Moore uses humour within the documentary to make it more entertaining and to attract a wider age of viewers than a documentary such as the Grey Gardens. Michael Moore ridicules many of the events and people portrayed throughout the film, such as Charlton Heston, making it entertaining and humorous. The documentary uses a fast editing pace, with Michael Moore creatively putting shots that seem to be unrelated together, such as the Kosovo bombings and the September 11 attacks. As well as making it more captivating for the audience these shots evoke strong emotion and manipulates them into taking Moore’s side. His intensive use of music as ironic punctuation is able to change the mood of the film from humour, to sadness, to horror. The audience is entertained by the documentary because it is reflecting on an issue that affects the U. S. A, it discusses events such as the Kayla Rowland murder and the Columbine shooting which are well known events to society and manipulate the viewer into taking a negative stance on gun control. Touching the Void uses a different style of documentary than that of Bowling for Columbine. Touching the Void is a moving documentary that uses dramatic reconstruction and interviews, which cut between each other. Unlike Bowling for Columbine file footage was not used as there was no file footage of the actual event. The combination of these conventions is entertaining to the audience as it allows them to connect with the mountaineers. The combination of eerie violin music and the dramatic reconstruction is chilling to the viewer and makes them engage with the mountaineers. The interviews make the story seem more truthful to the audience. The audience connects with the documentary because people in society are interested in other peoples lives and the documentary gives insight into part of the mountaineers lives, with the use of the conventions. Touching the Void impacted on the genre by using this different style of documentary making documentaries more like films. These types of documentaries are called docudrama. The documentary Jesus Camp by Rachael Grady and Heidi Ewing is another example of how the documentary genre has changed over time. Like the Grey Gardens it uses an observational style but has a faster editing pace and uses more modern music such as Christian Heavy metal music. The documentary is interesting to the audience because although it is humorous it is also shocking to the viewer. It uses very moving, spiritual music to relate to the religious theme of the documentary and to evoke strong emotions and opinions of the viewer. The documentary uses shocking live footage and fast paced editing to shock the audience. Like Touching the Void it provides insight into the people’s lives showing societies pre-occupations with other peoples lives. The nature of documentary films has changed dramatically over the past 20 years. The film genre has become increasingly successful with films such as Super-size Me, Bowling for Columbine and an Inconvenient Truth being among the most successful examples at box office. Pressures on documentary to be more entertaining have caused some controversy in documentaries such as Bowling for Columbine where critics have questioned where it can actually be alled a documentary as unrelated shots are put together to create a negative and biased view on gun control in the U. S. A. With the increasing popularity and development of â€Å"reality television†, which veers to the fictional and is often staged. This aspect of documentary makes people more suspicious of the genre and less likely to accept it as the truth. The need for society to be entertained will h ave an affect on documentary as they will have to become more entertaining to continue to attract the wider cinema going audience.

The of Professionalism Essays

The of Professionalism Essays The of Professionalism Essay The of Professionalism Essay Law Enforcement What is considered professionalism in law enforcement? The Five-Xis Is based on five traits: Integrity, Intellect, Industry, Initiative, and Impact. Integrity, the first of the Five-Xis, Is defined by doing right when no one Instructs you to do so. Integrity Is considered the highest of human achievements. It Is represented through core values such as trustworthiness, courage, honesty, tolerance, and self-discipline. The second of the Five-Xis, Intellect, is the credibility of a law enforcement leader. This knowledge is in three parts: procedures, discretion, and conceptual attitudes relevant to police education (C. A. R. P. E. ). The third is Industry, which is one of the most important examples someone in law enforcement can set. They are the ones who set the pace for the industry. They are those who possess work habits and are activity driven. They need to realize that work in a fundamental sense is Just applied effort. Next is Initiative, which action is essential. They need to seize the moment and take control. It Is not watching and waiting, but seeing and doing. There are three types of people In the world: those who watch It happen, those who make it happen, and those who wonder what happened. To have Annihilative you have to make It happen and problem solve despite the criticism you might receive. The last Is Impact, which relies on confidence, competence, and a positive attitude. They have a positive Impact on there.

Ernest Hemingway Example

Ernest Hemingway Example Ernest Hemingway – Term Paper Example Running head: ERNEST HEMINGWAY Ernest Hemingway ERNEST HEMINGWAY 2 Ernest Hemingway Ernest Hemingways novel â€Å"AFarewell to Arms† may contain one of the most desolate plots in all of the authors works (Istomina 761), but it is the novel that etched his place in the world of American Modern Literature. This novel is largely based on the authors real-life love story with an American nurse during his volunteer work with the Italian Army. The bitterness and desperation that the author went through with his first love is evident in this work. It is also said that his work shows the influences of his contemporaries (Dieguez 175) during the American Modern Literature era. In this novel, allusions to his lifes views and love affairs can be seen through styles and word play that are both the writers own and acquired from other writer friends. â€Å"A Farewell to Arms† was published in 1929, and talks about the authors real life experiences as a volunteer during the war. It i s a tragic love-story set during the World War I (Dieguez 175) that depicts the doomed love affair between Henry Frederic and Catherine Barkley (Istomina 761). Here, he is able to portray destruction and tragedy that is either brought upon ones self (i.e. poor judgment) or by inevitable and uncontrollable circumstances (i.e. wars) (Dieguez 178-9). Hemingway named several of his contemporaries as having important influence in his writing (Istomina 761). Some of these are Gertrude Stein, Ring Lardner, Ezra Pound, and Sherwood Anderson (Svoboda 173). Pound is one of Hemingways friends and is said to have taught him the concept of accurate representation or image in exchange for Hemingways lessons in boxing. This influence can be seen all throughout the novel particularly in his use of symbolism (Dieguez 198). For example, Hemingway speaks of the rain to symbolize the gloomy situations - something that can be considered as an accurate ERNEST HEMINGWAY 3representation of feeling s and foreshadowing of events (Svoboda 174). Additionally, Stein, much like Pound, is also one of Hemingways friends. She provided Hemingway with the concept of colloquialism that Hemingway utilized in his earlier published works. This is the use of present participles, prepositional phrases, and word repetition, which can also be seen in the novel â€Å"A Farewell to Arms.† Hemingways repetition of the word rain, wet, and water spoke of several of the authors feelings and thoughts in lesser lines (Dieguez 196). Furthermore, Hemingway had influences from other artists during his time. For example, Hemingways texts can be compared in a way to Cezanne paintings in terms of a sacred-like and simple touch (Svoboda 173). It can therefore be said that Hemingway is able to utilize such valuable influences from other artists to create the story that obviously refers to things that are personal to him. The amalgamation of the authors talent, his experiences, and the brilliant utilizat ion of various styles gained him his place in the world of literature.ReferencesDieguez, S. (September 08, 2010). A man can be destroyed but not defeated: Ernest Hemingways near-death experience and declining health. Frontiers of Neurology and Neuroscience, 27, 174-206.Istomina, J. (January 01, 2010). Ernest Hemingway. The Antioch Review, 68, 4, 761.Svoboda, F. J. (November 24, 2010). Art Matters: Hemingway, Craft, and the Creation of the Modern Short Story (review). The Hemingway Review, 30, 1, 173-175.

Histology of the Liver Essay Example | Topics and Well Written Essays - 1000 words - 1

Histology of the Liver - Essay Example Being one of the largest glands in the body, the liver has a complex and intricate histology and any disruption of structure can lead to derangements in function. This report discusses the process of two different staining techniques used to visualize both normal and abnormal liver histology and discusses the findings obtained in light of knowledge of liver physiology and pathology. In order to examine the histology of the liver and to elucidate whether the patient was suffering from any liver pathology, in particular hemochromatosis, three sections of the liver obtained via biopsy, labeled A, B and C had been provided to be tested. These sections had been cut from paraffin wax embedded tissue block. Amongst these, section B had been provided as a control section to test the proper functioning of the stains being used. Prior to the commencement of staining, all three sections were de-waxed in order to remove the paraffin wax from the sections and to ensure the proper hydration of the provided tissues. This was achieved via mounting all three slides into a dry staining rack and then placing the slides in to different solutions placed in six different tanks consecutively for 2 minutes each. Amongst these 6 tanks, the first three contained Xylene, following which the slides had to be placed in tanks containing Ethanol, 100% industrial methylated spirits (IMS) and 70 % IMS, in the aforementioned order. The slides were then rinsed with tap water and distilled water, respectively. The slides were then left in distilled water till the time they were stained with either H and E or Prussion Blue. While mounting the slides on the staining rack, steps were taken in order to ensure that the rack was dry as a wet rack would have caused water being deposited in Xylene. The next step was to stain the slides with H and E. To achieve this, the slide marked C was placed in haematoxylin solution for 5 minutes after which it was rinsed with distilled water. It was then dipped in

Spray Tanning Essay Example | Topics and Well Written Essays - 1000 words

Spray Tanning - Essay Example When applied DHA reacts to the proteins and amino acids on the skin to produce a golden brown color. The bronzer is water-soluble and will wash off but does not affect the overall tan. It is designed to give an instant color. After the initial application a tan will take two to three hour to begin to darken. (Wittwer , 2008) After twenty-four hours it will reach the peak tan. Just as a natural tan it will fade with everyday washing. To maintain a great tan one should go and have a spray tan done every five to seven days as it will begin to wear off. The process to get a spray tan can take less than sixty seconds. Most of the saloons are offering this method of getting a tan, and often a perfect one. Spray tanning is the solution if someone is uncomfortable in applying tanners themselves and wants a UV free tan. Spray tanning helps eliminate streaking and rough discolorations, on suitably prepared skin, and is fast and simple. Generally within 10 seconds it is done. Most of the people use spray tan in the nude as the saloons are completely private, others may wear bathing suits or undies, but that's up to the person. Bronzers used can stain ones clothing, so the person should wear something dark, skimpy and made of a material like cotton. (Tillson, 2008)A consultant can guide how to protect nasal passages and mouth from breathing in the mist. Saloons also provide a shower cap for hair and eyes safety. Color appears instantly, though some of these fade and wash off since the actual shade usually appears wholly within 24 hours, with most of the self tanning products. (Ruderman, 2007) The number of sittings/ sessions will be up to the desired darkness. People's favorite celebrities like, Ashley Olsen, Christina Aguilera and Jessica Simpson also encourage use of spray tanning by using these themselves. And not so favorites like Brooke Hogan and Paris Hilton are on there too. (Strauss, 2008) Safety Recommendations for Spray Tanning Following are the safety recommendations for spray tanning booths: Eye Protection: Use of disposable eye protective covers generally known as Winkies. Lip Protection: Use of any kind of coating of a Lip Balm like Vaseline. Inhalation protection: Use of a nose filter that can be worn in order to protect mucous membrane of the nasal passages and also to provide inhalation protection.( John, 2006) Some Facts about Spray Tanning As a topical product researchers agree that DHA is approved to be used in sunless tanning saloons as mist, but has not been. DHA was not approved to be sprayed earlier on because of few of the chemicals present in the DHA solution are dangerously poisonous. With the latest craze, doctors warn that whilst the industry might call DHA a simple sugar solution, but its not. It is not an edible sugar, and no one should eat it. The government's regulations for DHA list several tolerable ingredients in the solution. It has arsenic, mercury and lead. Mercury and arsenic are truly allowed because of being initially permitted by the ministry for topical application, and these were never meant to come in contact with lungs, lips or any other sensitive body membranes area that would let it get into the blood stream. (Bennett, 2008) According to a survey, not all of the spray tanning boo