Porsche Company Buyers Decision Process

Buyer decision process of a typical Porsche buyer: analysis Typical buyers of Porsche are realized to have been influenced by identity that has been associated with the car model. This identity is first of all realized in the features that the car was given and that were realized to be outstanding. Advertising We will write a custom essay sample on Porsche Company: Buyer’s Decision Process specifically for you for only $16.05 $11/page Learn More The uniqueness that was for instance realized with the adoption air cooled cylinders in the automobile models to an exclusive feeling on the vehicle owners. The identity concept is also realized with the relatively fewer number of users that the brand registered. While its outstanding feature of the incorporated cylinders attracted the owners who personalized the car model, the feature at the same time drove away people because it made vehicle hard to drive. Consequently, the brand remained with just few customers that were deeply rooted into the car model. The brand is at the same time associated with a financially successful class who associates with the model due to identity. Owners of the brand are also reported to be buying it because of the utility that they derive from driving the car model as opposed to other models. Consumer behavior with respect to the Porsche model is also realized on the ground that when the company infiltrated the model with a variety of other brands, it lost its customers until it resumed its limitation to the number of models being produced. Though the consumer behavior of the typical users of the Porsche model looked a bit odd with the factors that the use of the brand was characterized with some level of difficulties such as driving difficulty as well as costs, consideration of buyer behavior still illustrate consistency, to some level, in the choice that the individuals made over other vehicle brands. An individual’s life style is for examp le expected to affect decision making of a buyer into self identity with commodities. Such was the personalized association that was realized with the typical users. They wanted the brand for social identity with their lifestyle status. Perception of exclusivity that was created by scarce production of the brands together with its subsequent attitude was also factors to the consumer behavior. Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This identity driven purchase illustrates priority on the need recognition in the decision making process with disregard to other factors such as â€Å"information search and evaluation of alternatives† (Lamb, 2009, p. 329). The company thus used brand identity to manipulate the decision making process of typical buyers (Lamb, 2009) Decision making process of the traditional Porsche customer and that of Cayenne or Panamera customer Contrary to th e initial influence that the company derived from its brand identity that was basically characterized by class and the fact that the brand was specifically made in scarcity to strengthen the identity, the later brands that the company released in the form of Cayenne and Panamera were equipped with features that were meant to influence consumers through the whole decision making process. The cayenne for instance was equipped with the capacity to faster acceleration and high speed that could match other car manufacturer’s models. The development of the larger model in the form of Panamera was also identified with improved features that influence consumers in the line of decision making. Increased luxury that was developed in terms of an extra door in the brand together with its higher speed and acceleration thus formed the basis. The Cayenne and the Panamera customers thus had their decision making process pass through the â€Å"information search† process and the comp arison of available alternatives in the market. This actually allowed the company to increase its sales from collapse due to its introduced competitive features (Lamb, 2009) Concept behind the high sales of lower priced models in the 1970s and the 1980s The concept that the company employed to improve on its sales in the period was the marketing concept. This is because the introduction of the new brands which were at the same time cheaper were aimed at capturing individuals who could not fit into the initial class of Porsche due to high prices that the initial brand was associated with. The company’s focus was not based on growing to large scale to increase its revenue but on the contrary using its identified weakness to capture more customers for a stronger base. This motive thus distinguish the concept as marketing whose main consideration was identification of customer’s need of lower priced brands (Kotler Amstrong, 2011). Developments of Consumer Attitudes The s tudy of the Porsche Company reveals the impacts of consumer attitudes on a product brand. Positive attitude increase sales while negative attitudes decrease sales. One of the ways to positively changing consumer attitude is the production of brands that are attractive to consumers. A contrary move would negatively affect attitude (Kurtz et al., 2009).Advertising We will write a custom essay sample on Porsche Company: Buyer’s Decision Process specifically for you for only $16.05 $11/page Learn More Role of the Porsche brand in the self concept of its buyers Porsche brand played an important role in the self concept of its buyers. By inducing an identity of the buyers with the vehicle brand, Porsche created control in the market portion that it desired. References Kotler, P Amstrong, G. (2011). Principles of marketing. New Jersey, NJ: Prentice Hall. Kurtz et al. (2009). Contemporary Marketing. New York, NY: Cengage Learning. Lamb, C. (2009). MKTG. Ontario, Canada: Cengage Learning. This essay on Porsche Company: Buyer’s Decision Process was written and submitted by user Brycen Myers to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. 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Legendary Lycurgus the Lawgiver of Sparta

Legendary Lycurgus the Lawgiver of Sparta Athens had its Solon, the law-giver, and Sparta, its Lycurgus- at least thats what we like to believe. Like the origins of the reforms of Lycurgus, the man himself is wrapped in legend. Plutarch on Lycurgus Rise to Power Plutarch tells the story of Lycurgus as if he had been a real person, albeit an eleventh-generation descendant of Hercules, since the Greeks generally ascribed genealogy that went back to the gods when writing about important figures. In Sparta there were two kings who jointly shared the power. Lycurgus, according to Plutarch, was the younger son of one of these two kings. His older brothers wife was pregnant when both Lycurgus brother and father died, and so, the unborn would have become king- assuming it was a boy- in time. Lycurgus sister-in-law proposed to Lycurgus, saying she would do away with the child if he would marry her. In that way both she and Lycurgus would maintain power in Sparta. Lycurgus pretended to agree with her, but instead of having the child killed after birth, as was a Greek custom, Lycurgus presented the child to the men of Sparta, naming the child and saying that he was their future king. Lycurgus himself was to act as guardian and advisor until the baby ca me of age. Lycurgus Travels to Learn About Law When slander about the motives of Lycurgus got out of hand, Lycurgus left Sparta and went to Crete where he became familiar with the Cretan law code. Plutarch says Lycurgus met Homer and Thales on his travels. Recalled to Sparta, Lycurgus Institutes His Laws (Rhetra) Eventually, the Spartans decided they needed Lycurgus back and persuaded him to return to Sparta. Lycurgus agreed to do so, but first he had to consult with the Delphic Oracle. The advice of the oracle was so well respected that it would add authority to whatever was done in its name. The oracle said that the laws (rhetra) of Lycurgus would become the most famous in the world. Lycurgus Changes Spartas Social Organization With the oracle on his side, Lycurgus instituted changes in the Spartan government and provided Sparta with a constitution. In addition to changes to the government, Lycurgus altered the economy of Sparta, banning ownership of gold or silver and useless occupations. All men were to eat together in common mess halls. Lycurgus reformed Sparta socially, too. Lycurgus started the state-run education system, including the training of women, the peculiar non-monogamous Spartan marriages, and the role of the state in deciding which newborn was fit to live. Lycurgus Tricks the Spartans Into Keeping His Laws When it appeared to Lycurgus that all was being done according to his suggestions and that Sparta was on the right track, he told the Spartans that he had one more important mission. Until he returned, they were under oath not to change the laws. Then Lycurgus left Sparta and disappeared forever. That is the (condensed) story of Lycurgus, according to Plutarch. Herodotus also says the Spartans thought the laws of Lycurgus came from Crete. Xenophon says Lycurgus made them up, while Plato says the Delphic Oracle provided them. Regardless of their origin, the Delphic Oracle played an important role in the acceptance of the laws of Lycurgus. The Great Rhetra Heres a passage from Plutarchs Life of Lycurgus on his obtaining an oracle from Delphi about the establishment of his form of government: When thou has built a temple to Zeus Syllanius and Athena Syllania, divided the people into phylai, and divided them into obai, and established a Gerousia of thirty including the Archagetai, then from time to time appellazein between Babyka and Knakion, and there introduce and repeal measures; but the Demos must have the decision and the power.

To what extent is gender conflict a major theme of Aeschylus' Oresteia Essay

To what extent is gender conflict a major theme of Aeschylus' Oresteia - Essay Example The identification of the role of gender in the work of Greek classics could be particularly useful. In accordance with Zeitlin (1996, p. 9) ‘gender can always be used as a coded sign to stand for some more abstract category in organizing a specific world view and the means to its maintenance or transformation’. From another point of view, it is stated that for Greek classics ‘Gender is a primary articulator of the social order, of history, and especially of the history of welfare’ (Porter, 1986m, 232 in Rich et al., 1993, p.110). It should be noticed that gender in Greek philology is not used only as a representation of social and cultural ethics – through metaphors; instead, it is used in order to highlight the differences in the responses of individuals to various social and political challenges. In this context, gender has to be combined with other concepts – as freedom, politics, family and so on – in order to support the developmen t of credible assumptions regarding the aspects of life of people of a particular historical period. Aeschylus’ Oresteia can be characterized as a rather innovative work – in terms of the social issues developed. For this reason, Porter (2005) supported that ‘although Aeschylus Oresteia moves toward resolution on many fronts, there are significant counterpoints to these positive progressions; human stature and initiative decline over the course of the trilogy’ (Porter, 2005, p. 301). It is not made clear whether the role of gender for this differentiation in the responses of the dramatis personae is decisive; it seems that gender influences at a first level the reactions to specific events – developed throughout the Oresteia – however, it is not clear whether these reactions are depended only on gender or whether there are other factors also influencing the

Listening activity Essay Example | Topics and Well Written Essays - 500 words

Listening activity - Essay Example Specifically, I noted that the ability to engage and provide active participation and listening within calculus class was the most difficult of all that had been measured. This does not come as much of a surprise due to the fact that calculus itself is one of the least engaging subjects that I currently engages within this semester. However, when it came to developing a key theme or rational for what topics were distracting or in what way the participant was ultimately led astray of the main topic, the fact was that there was no solitary reason. Instead, the fact that was analyzed centered upon the fact that merely because the subject matter was dry, it was ultimately easier to simply zone out and choose not to engage with the given topic or discussion that may have otherwise been taking place within the classroom. Once a clear determination has been made with regards to what subjects and/or topics provide the greatest level of â€Å"zone outs†, the reasonable question for the author to consider must then become – in what ways would it be possible to effect a positive change on these negative habits. Naturally, the first answer to such a question is simplistic and states merely – â€Å"pay attention†. However, the fact of the matter is that paying attention and not zoning out is merely a byproduct of a series of mental choices (Hamouda 5). Therefore, instead of merely stating that the byproduct itself should be avoided, the better point of attack would be to seek to understand and minimize the thought processes that ultimately lead to zoning out or lack of attention. As the analysis that has been performed illustrated, the main determinants to this byproduct were the inherent personal understanding that the subject matter is boring, rather useless in the grand scheme of things, and overly laborious. As a means of combating such a point of view, the better

Strategic managenment Essay Example | Topics and Well Written Essays - 3000 words

Strategic managenment - Essay Example For example, a company may decide to lower the costs and prices of its products, in comparison to its competitors. An example is Wal-Mart, which is a chain of supermarkets and it is known to sale low cost products. This is when compared to its major competitors such as Target, Kmart, Meijer, etc. Because of its low cost products, Wal-Mart has emerged as one of the biggest and most profitable retailing units in the world (Babitsky and Mangraviti, 2013). However, this comes with a disadvantage. The main disadvantage is that Wal-Mart is forced to reduce the cost its production. This includes overhead costs such as labor, etc. Wal-Mart is a company that is known for paying its employees very low wages, and hence it has a high turnover. This is not beneficial to the company because it losses experienced labor or workforce. Another type of a competitive strategy a company may choose to follow is differentiation. This normally occurs through the various dimensions that are valued by the target customer of the organization. This is for purposes of commanding a high price or value for the product under consideration. Apple’s is a communications hardware company that uses this strategy for purposes of penetrating its target market (Gil and Reyes, 2013). Under focus, an organization would either choose to offer its products to a specific target market or segments within a market, or it may choose to offer its product to the entire market segment. A good example in this scenario is in the car industry. Mercedes Benz offers luxurious motor vehicle products to its target population. The people who can afford to drive these luxurious vehicles are the rich and the upper middle class people (Maria, 2012). This is the segment in which Mercedes Benz sales its products to. It is important to understand that the generic strategy developed by porter gives a reflection of the choices that a company makes, with the intention of gaining a competitive

Yin and Yang The Theory of Opposite Forces

Yin and Yang The Theory of Opposite Forces You may have heard of yin and yang and wondered what exactly they mean and how the theory explains how they work. Yin and yang are basically the meaning of opposite factors. There are two basic concepts associated with the theory of yin and yang: The difference of opposite factors in any system The relationships that exist between these forces. Yin and yang are complimentary to each other, and both are required to create and engage a positive environment. The normal and healthy existence of everything in nature relies on the enhancement and interaction of the two different forces. These forces can come in just about any element that has opposites. Some examples include: Day and night Summer and winter Work and rest Man and woman When there is an antagonistic kind of relationship between any of the opposites it can lead to destruction, but is because of opposite forces that the balance in nature is continually maintained. Yin nourishes and supports Yang and Yang supports and nourishes Yin. This relationship is dependent on the other, yet opposite and independent of each other. Opposites can hold each other in a balanced state and be able to exude control mutually. Everything in the world physically has an opposite. This theory applies to things as basic as having a front to things and a back. Birth is opposite of death, recession is opposite of an economic boom. In addition, the theory of yin and yang holds that there are not advantages present without disadvantages and there are not disadvantages that are present without advantages. Yin attracts the forces of Yang and Yang attracts the forces of Yin. The theory also holds that Yin gradually turns Yang and Yang gradually turns Yin.

Michael Manns Movie Version of James Fenimore Coopers Last of the Moh

Michael Mann's Movie Version of James Fenimore Cooper's â€Å"Last of the Mohicans† The 1992 movie version of James Fenimore Cooper's "The Last of the Mohicans" was directed by Michael Mann and starred Daniel Day-Lewis, Madeleine Stowe, Steven Waddington, Russell Means and Eric Schweig. As an epic about human conflict, the movie addresses all the necessary elements of social, political and spiritual concern required for such a production; however, the grandiose spectacle of Hollywood film making abilities cannot mask the stereotypical Native American imagery blatantly portrayed in this movie. The movie â€Å"The Last of the Mohicans† in certain respects is an accurate portrayal of early colonial society, but in many ways it is inaccurate. The film did make every attempt to remain faithful to James Cooper’s book, which is known for its historical authenticity.   Ã‚  Ã‚  Ã‚  Ã‚  Cora (Madeleine Stowe) and her younger sister, Alice (Jodhi May), both recent arrivals to the colonies, are being escorted to their father, Colonel Munro (Maurice Roeves), by a troop of British soldiers. Along the way they are ambushed by a Huron war party led by Magua (Wes Studi), a sinister warrior with a blood vendetta against Munro. Munro's soldiers are wiped out and Cora herself is nearly killed by Magua but is saved at the last moment by Hawkeye (Daniel Day-Lewis), a white trapper raised by the Mohican tribe. Hawkeye promises to take Cora and her sister safely to their father, and along the way Cora and the ...